Q. What’s the difference between Google Analytics (GA) and CTI Analytics?
A. The two most important differences are:
1. CTI is tracking on an individual basis, so the count of unique attendees is closer to the actual. If an attendee blocks cookies or uses a different device, GA will see each return visit as a new unique attendee.
2. CTI tracks how long an attendee is watching a Presentation or Session. GA only tracks pageviews, and if an attendee watches a video for more than 15 minutes, GA will track that as an exit when, in fact, that prolonged view is actually a sign of engagement.
Q. What if I want to see more than the Top 50 or Top 250 presentations for any metric?
A. All the data is available by clicking the Export link in the upper right-hand corner of the page.
Q. What are best practices for judging the effectiveness of a topic or Presenter?
A. We believe Hours Watched vs. Total Hours Available to Watch is the gold standard for assessing the effectiveness of a topic or Presenter. Page views are the equivalent of attendees reaching the session door. Hours watched show if they have watched the session and for how long. A Session proves effective if they continue, on average, to watch the rest of the video. To see the video watch for all presentations and sessions, click the Export link in the upper right-hand corner of the screen.
Q. How often are CTI analytics updated during the meeting?
A. Typically, every two hours for meeting content. The exhibitor statistics are updated in real-time. But it can take up to 72 hours to update.
Q. Could Unique or Total Impressions be different for multiple sponsor banners if they’re on the same site page?
A. If the sponsor banners are on the same page, they would usually be the same for unique and total impressions. Unique being different individuals and total being any time someone saw the banner including repeats. If the uploader of the sponsor banners uploaded at different times, the unique or total impressions could be different even if they are on the same page
Q. Are Analytics tracked when the site is not yet live?
A. Analytics is not dependent on the site being live. Analytics are tracked when the developer activates the analytics, meaning you may still be building the site
Q. Is Google Analytics an option?
A. We support Google Tag Manager as an analytics option. The client can provide their code, and is implemented in cAttendee Settings > Custom Tracking Code